Amazon has officially announced that Prime Day 2025 will run from July 8 to July 11, marking its longest-ever duration at four days. This global shopping event, exclusive to Prime members, promises millions of deals across more than 35 categories, from tech to back-to-school essentials.
With deep discounts and new features like daily themed deals, Prime Day is poised to be a summer shopping extravaganza. Here’s everything you need to know to prepare for the epic sale.
What’s New for Prime Day 2025
- Extended Four-Day Event: Kicking off at 12:01 a.m. PDT on July 8 and running through July 11, Prime Day 2025 offers 96 hours of savings, doubling the traditional two-day format.
- Global Reach: The event spans 24 countries, including Australia, Canada, Germany, India, Japan, the UK, and the US, with Ireland joining for the first time.
- Today’s Big Deals Feature: Amazon will drop themed daily deals from brands like Samsung, Kiehl’s, and Levi’s, refreshing offers throughout the event.
- LeBron James Campaign: Basketball icon LeBron James stars in Amazon’s Prime Day ad, promoting deals on his brand, The Shop Men’s Grooming Line, alongside other celebrity brands like Lemme and The Honest Company.
- Alexa+ Integration: Over one million US Prime members can use Alexa+ for personalized deal recommendations, deal tracking, and price-drop alerts.
What to Expect from the Deals
Prime Day 2025 will feature discounts on top brands, socially trending items, and Amazon-exclusive products. Based on past events and early deals, expect savings in these categories:
- Electronics: Major price cuts on Amazon devices (Fire TV Sticks, Echo speakers, Kindles) and tech from Apple, Sony, and Dyson. For example, the Hisense 55″ U6 Series Mini-LED 4K Smart Fire TV is listed at $799.99, hinting at deeper discounts during the event.
- Gaming Gear: Deals on gaming laptops like the HP Victus 15 RTX 2050 ($599 at Amazon) and monitors like the INNOCN 49Q1S ($949.98).
- Home and Kitchen: Discounts on appliances, with past deals like the Lodge Enameled Cast Iron Dutch Oven at $80 (down from $100).
- Beauty and Apparel: Savings on brands like Maybelline (Lash Sensational Mascara at $8) and Levi’s, plus Amazon’s Summer Beauty Event carryovers.
- Back-to-School: Deals on laptops (e.g., MacBook Air M2 at $749), tablets, and supplies to prep for fall.
Posts on X highlight excitement for potential Nintendo Switch 2 deals, though nothing is confirmed. Amazon’s 2024 Prime Day saw over 200 million items sold, with US shoppers spending $14.2 billion at competing retailers, suggesting fierce competition from Walmart, Target, and TikTok Shop.
How to Prepare for Prime Day
- Get a Prime Membership: Prime Day deals are exclusive to members ($14.99/month or $139/year). New users can sign up for a 30-day free trial at amazon.com/prime. Young adults (18–24) and students get a discounted rate ($7.49/month or $69/year) after a six-month trial.
- Use the Amazon App: Download the app for real-time deal notifications and early access offers starting late June.
- Create a Wish List: Add desired items to an Amazon wish list to track price drops during the event.
- Check Price History: Use tools like CamelCamelCamel to verify deal authenticity, as some discounts may be inflated.
- Act Fast: Flash sales and invite-only deals (e.g., up to 40% off Sony headphones in 2024) sell out quickly.
Amazon’s extension to four days reflects its push to maximize summer sales amid tariff concerns and competition. The event’s record $95 billion in global Prime delivery savings last year (including $500 per US member) underscores its value.
Pairing Prime Day deals with a TP-Link Archer BE230 Wi-Fi 7 router ($83.74 on Amazon) or an MSI AM5 motherboard with the new AGESA 1.2.0.3e BIOS could supercharge your setup for gaming or work.
