I know why you’re here. You’re wondering if you really need to get your business Cyber Essentials certified, aren’t you? You need to know this, though: while signing up for Cyber Essentials isn’t mandatory, doing so is immensely valuable for your company. You can shore up your cybersecurity by leaps and bounds, safeguard your information … Read more
With the prominence of MSMEs rapidly increasing, one of the most relevant questions to answer is whether it’s better to hire or outsource when the need comes. There are a lot of factors to consider when evaluating the value of each option. As an existing business owner or manager, it has become essential to understand … Read more
Provided that the marketing strategies that you’re using are tried and tested to work, you are bound to see traffic, leads, and sales out of your online entrepreneurial journey — even if you’re a total newbie. That is why, as an eCommerce store owner, you’d do well to learn from seasoned entrepreneurs. The more strategies … Read more
Owning a car is nothing short of a blessing. Especially when it comes to a middle-class family, being the master of one’s vehicle comes with a sense of belongingness and with a lot of benefits. Saving time, being punctual, travelling long distances in just a fraction of second, rushing to a hospital in case of … Read more
There are many different benefits of using digital marketing, in many different ways. Most of us have heard about them already, but are still unaware of how these digital techniques can help our business grow. Here are some of the many benefits of digital marketing: Digital marketing is a fastest-growing marketing technique in the world, … Read more
You always wanted to open your cafe, and now you have. Congratulations! But your work doesn’t stop here. You opened a cafe, and you promoted it, and now you have a clientele. But to make sure that your customers keep coming back and you make new customers, you need smart marketing strategies that can help … Read more
As your business grows and ages in the industry, your expenses also increase. But some business owners don’t know where to start when it comes to reducing their costs. Some are also afraid that doing this can harm their companies. Cutting down costs doesn’t necessarily mean sacrificing quality. Cost-cutting allows you to save on costly … Read more
If you’re getting in the business of creating software, whether it’s creating bespoke tools for businesses or running a SaaS business around a particular suite of tools you continually update, you’re entering a competitive market. It’s fast-growing and there are new opportunities being found every day. However, there are several different businesses aiming to exploit, … Read more
Any app that is made always has to start somewhere – and that’s small. Then over time, features are added that gradually improve, until the app is finished (for the time being.)When it comes to small business accounting apps though, they tend to work in the opposite direction, which isn’t always a good thing. They … Read more
Business management demands a savvy mixture of analysis, strategic thinking, creative problem solving, and a serious amount of courage. As a business owner, you need to be a leader for your team, and an inspiration for the market. Let’s get things right from the start: Business management is a full-time job. In other words, you … Read more
Starting a business is no easy task. Add to that the idea of starting your business solo and you just made things ten times more complicated. Be it an online business or something a little more complicated such as a retail store or studio, you need to have the right people at your side to … Read more
Managing your own blog or website is not something you can do on your own. The idea behind successful web marketing lies in connectedness and collaboration with others. If you are a blogger, you must already know that the desire to make your blog a success is simply not enough – what you need to … Read more