The word
spam is very common in the world of search engine. What does this
word exactly mean? Spam is an unethical technique implemented to
increase search engine ranking of website by violating the terms and
policies of search engines. Different search engines have their own
set of guidelines which need to be followed to rank better in search
engines. Google, Bing and Yahoo have their own set of guidelines. The
spammy techniques include clocking, links hiding, keywords stuffing,
link farming, thin content etc. Now Google is penalizing those sites
with different updates like Panda, Penguin and few more.
spam is very common in the world of search engine. What does this
word exactly mean? Spam is an unethical technique implemented to
increase search engine ranking of website by violating the terms and
policies of search engines. Different search engines have their own
set of guidelines which need to be followed to rank better in search
engines. Google, Bing and Yahoo have their own set of guidelines. The
spammy techniques include clocking, links hiding, keywords stuffing,
link farming, thin content etc. Now Google is penalizing those sites
with different updates like Panda, Penguin and few more.
SEE ALSO: Top 5 Things Wrong With Your Google Adwords Campaign
| Image Credit: Vanderelbe.de |
Spam
in terms of Google
in terms of Google
Web Spam
team of Google is trying to get spam free results in search engine
result pages for better user experience and for this type of results,
Google team have implemented Google Guidelines which webmasters need
to follow and create such websites which are user friendly. Below
mentioned is the list of Techniques which Google consider as Spam:
team of Google is trying to get spam free results in search engine
result pages for better user experience and for this type of results,
Google team have implemented Google Guidelines which webmasters need
to follow and create such websites which are user friendly. Below
mentioned is the list of Techniques which Google consider as Spam:
- Keyword
stuffing and Hidden text - Thin
content - User
generated spam - Unnatural
links to your site
Many
sites have been penalized by Google for using spam techniques. Their
rankings have been dropped or that sites are might be not visible in
search engine result pages. Now the Google provides the live report
for the spam techniques which you have implemented and that too with
a live example. Below mentioned is the description of the above
mentioned spam techniques:
sites have been penalized by Google for using spam techniques. Their
rankings have been dropped or that sites are might be not visible in
search engine result pages. Now the Google provides the live report
for the spam techniques which you have implemented and that too with
a live example. Below mentioned is the description of the above
mentioned spam techniques:
- Keyword
Stuffing and hidden text: Keyword stuffing is defined as using
lots of keywords in their content with the hope that they will rank
better in search engines. But this is totally wrong and is against
the Google Guidelines. Hidden text is something in which the text
color and the background color is same and text becomes invisible to
the users. Now a day’s most of the webmasters make use of images
to hide text behind their images. The text appears on the mouse
click or on mouse over.
- Thin
Content: Thin content means copying content from other reputed
sites with the belief that it will have the same value in search
engine result pages but actually it is a spam technique. You must
create a unique content for your website for better ranking and for
better user experience.
- User
generated spam: all spams are not generated by webmasters but
there are spams which are generated by users. User generated spams
on those sites which allow the users to create their own pages or
content on their sites. If you receive a message user generated spam
from Google, then it means that your website is good but some other
users are generating spams on your website. These types of spams are
commonly seen in the sites related to blogs or forum. User adds spam
by giving blog comments or through many other ways.
- Unnatural
links to your sites: Recently many of the websites are affected
by this spam. Google gives a message in your account as “Unnatural
links to your site”. You will receive this message if you perform
any of these activities in your link building campaign: buying
links, getting links from irrelevant sites, excessive link exchange,
and use of automated services for link building.
Check out
if you & your SEO Company are using any of the spam technique for
your website to rank well in search engine. If yes, then avoid using
these techniques to rank well.
if you & your SEO Company are using any of the spam technique for
your website to rank well in search engine. If yes, then avoid using
these techniques to rank well.
Rizwan Ahmad
About the Author:
This article is contributed by Tommy Buer and posted by Rizwan Ahmad Author and founder of cyberockk.com, He is a tech blogger from India and he loves to share his thoughts by writing articles on this site to the different topics related to technology world,
This article is contributed by Tommy Buer and posted by Rizwan Ahmad Author and founder of cyberockk.com, He is a tech blogger from India and he loves to share his thoughts by writing articles on this site to the different topics related to technology world,
