Nexon’s game The First Descendant, a free shooting game launched in June 2024, is facing a big problem due to concerns about its advertising. The company is being criticized for using an artificial intelligence tool to create ads that look like a real streamer named DanieltheDemon, without asking his permission. This issue has upset many players and sparked a lot of online talk.
The trouble started over the weekend when ads appeared on TikTok, showing streamers praising the game. Fans quickly noticed that one ad looked a lot like DanieltheDemon, a well-known creator of Warframe videos, but with a voice and words that didn’t match him.
DanieltheDemon spoke out, saying he never agreed to be in these ads and that his face and reactions were taken from his most popular video and changed using AI. This has led to anger among players who feel it’s unfair to use someone’s likeness without consent.
Nexon has responded by saying the ads came from a program where TikTok creators could send in videos to be used in marketing for the game’s Season 3: Breakthrough. They claim TikTok’s system checks for copyright issues, but some videos slipped through that shouldn’t have.
The company is now working with TikTok to look into what went wrong and has apologized for taking time to address it, but they haven’t said sorry for the ads themselves. Some people think Nexon is trying to avoid blame by pointing at TikTok.
Players on social media and websites like Reddit have called the ads creepy and low-quality, with some saying they look like scams. There’s worry that this could hurt trust in the game, especially since Nexon has a program with over 8,800 real creators.
The company has been removing comments and reuploading the ads when criticism grows, which has made some fans even more upset. Nexon promises to share more details after their investigation, but for now, the situation remains unclear.
This controversy has put a spotlight on how companies use AI in advertising, leaving fans waiting to see how Nexon will handle it and whether DanieltheDemon will get a fair response.
Source: The First Descendant Subreddit, The First Descendant Official – X
